20 % alennus
Rethinking Marketing
Towards Critical Marketing Accountings
Myyntihinta
€171,00
Tavallinen hinta
€213,75
Yksikköhinta
/
Ei käytettävissä
Mukaan Bookshop
Kuvaus
This volume on marketing as a field of study, research and practice proposes ways forward for the discipline and profession. The contributors cover issues in contemporary marketing, including: marketing philosophy, marketing ethics, the marketing profession, and marketing teaching and research.
Rethinking Marketing