20 % alennus
Rethinking Marketing
Towards Critical Marketing Accountings
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€171,00
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€213,75
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Mukaan Bookshop
1998 m.
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This volume on marketing as a field of study, research and practice proposes ways forward for the discipline and profession. The contributors cover issues in contemporary marketing, including: marketing philosophy, marketing ethics, the marketing profession, and marketing teaching and research.
Rethinking Marketing