Yield Management

Discover the essential strategies of yield management in Anthony Ingold's enlightening book, Yield Management. Published by Cengage Learning EMEA in 2001, this comprehensive second edition spans 368 pages and delves into the principles that drive effective revenue management across various sectors, particularly in the hospitality industry.

In this updated edition, Ingold introduces new chapters highlighting the expanding applications of yield management, including innovative pricing practices in railway services, sports events, and beyond. Ideal for professionals in business, economics, and travel sectors, this book provides practical insights and real-world examples that can elevate your understanding of revenue optimization. Whether you are a seasoned expert or new to the field, Yield Management is a vital resource that equips you with the knowledge to enhance operational efficiency and profitability.