Winning with Data in the Business of Sports

Discover the power of data in sports with the new edition of Winning with Data in the Business of Sports by Fiona Green. Published by Taylor & Francis Ltd in 2021, this insightful hardback spans 228 pages and is designed for professionals in the sports industry looking to leverage data for success. This bestselling book delves into the essential processes and principles necessary for adopting a data-driven approach to decision-making, targeted marketing, and digital transformation.

Fiona Green expertly frames these strategies in the context of the sports sector, drawing parallels to the innovative methods used by industry giants like Netflix, Amazon, and Spotify. Whether you're a sports executive, marketer, or analyst, this book provides valuable insights to navigate the unique challenges and seize the opportunities within the sports landscape. Transform your approach and lead your organization to victory with data-driven strategies!