Why People (Don’t) Buy

Discover the insights behind consumer behavior in Why People (Don’t) Buy by A. Chakravarti, published by Palgrave Macmillan. This engaging book, released in 2016, spans 223 pages and provides a wealth of practical diagrams and maps, along with compelling international case studies. Chakravarti introduces the extensively-tested 'GO-STOP Signal Framework', a unique approach designed to help managers comprehend the reasons behind consumer reluctance and to strategize effective solutions. Whether you are a marketer, business owner, or student of consumer behavior, this first edition offers invaluable knowledge to enhance your understanding of market dynamics. Dive into this essential read and unlock the keys to driving consumer engagement and boosting sales.