Why People (Don’t) Buy

"Why People (Don’t) Buy" by Amitav Chakravarti, published by Palgrave Macmillan in 2015, delves deep into the intricacies of consumer behavior. With 223 pages of insightful content, this hardback book presents a unique and extensively-tested "GO-STOP Signal Framework." This framework serves as an invaluable tool for managers seeking to comprehend the reasons behind consumers' hesitation to purchase their products.

Through engaging diagrams, detailed maps, and international case studies, Chakravarti transforms complex concepts into practical strategies. Discover what motivates your customers and learn actionable steps to overcome purchasing barriers. Perfect for marketers and business leaders alike, this book is a must-read for anyone aiming to enhance their understanding of consumer psychology and improve sales performance. Equip yourself with the knowledge to refine your approach and ultimately boost your business success.