Visualizing Taste

Discover the fascinating intersection of food and visual perception in Visualizing Taste by Ai Hisano, published by Harvard University Press in 2019. This insightful hardback spans 336 pages and delves into how the food industry has expertly utilized color to create a visual vocabulary that influences our perceptions of food. Hisano explores the dramatic transformations in our understanding of what food should look like, highlighting the roles of scientists, farmers, food processors, regulators, and marketers in crafting a highly engineered version of the "natural." This thought-provoking book is essential for anyone interested in the intricate relationship between food aesthetics and consumer behavior. Join Ai Hisano on a journey that will change the way you view your meals and the marketing behind them.