Value-based Marketing

Unlock the potential of your marketing strategies with Value-based Marketing by Peter Doyle. Published by John Wiley & Sons Inc in 2008, this second edition spans 384 pages and offers a comprehensive guide tailored for marketing professionals and decision-makers alike.

This insightful book presents a practical introduction to shareholder value analysis, equipping readers with the essential tools to devise marketing strategies that maximize business value. It not only serves as an essential resource for marketers but also clarifies for CEOs and CFOs how effective marketing initiatives can significantly enhance shareholder value.

Whether you're looking to refine your marketing approach or understand its financial implications, Value-based Marketing is a must-have for anyone eager to make informed decisions that drive value and success in today's competitive corporate landscape.