Traversing the Traction Gap

In "Traversing the Traction Gap," author Bruce Cleveland delves into the critical factors that lead to the success or failure of early-stage startups. Published by Diversion Books in 2019, this insightful guide spans 288 pages and offers an essential roadmap for entrepreneurs looking to navigate the challenging transition from product development to market entry. Cleveland highlights the staggering statistic that over 80 percent of startups fall short of their goals, often due to their inability to secure traction. This book doesn't just point out the pitfalls—it's a comprehensive how-to guide filled with strategies and actionable advice designed to help startups thrive in competitive environments. Perfect for aspiring entrepreneurs and seasoned business leaders alike, "Traversing the Traction Gap" is a crucial resource for anyone looking to turn their innovative ideas into commercial success.