Towards Transformative Education in Marketing

Discover the innovative ideas presented in Towards Transformative Education in Marketing, a thought-provoking book edited by experts in the field. Published by Taylor & Francis Ltd in 2025, this hardback edition spans 172 pages and features a collection of bold contributions aimed at enhancing pedagogy in marketing education. Each chapter is designed to inspire creative and critical thinking within the marketing classroom, making it an essential resource for educators and students alike. Originally published as a special issue of the Journal of Marketing Management, this book challenges conventional teaching methods and encourages a transformative approach to learning. Perfect for those looking to make a significant impact in the world of marketing education, Towards Transformative Education in Marketing is a must-have addition to your professional library.