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Tourism SMES, Service Quality and Destination Competitiveness

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Leidėjas CABI Publishing
Leidimo metai 2005 m.
Puslapių skč. 400 psl.
Viršelis Kietas viršelis
ISBN 9780851990118

Tourism SMES, Service Quality and Destination Competitiveness

Explore the intricate relationship between small and medium-sized enterprises (SMEs) and the tourism industry in Tourism SMES, Service Quality and Destination Competitiveness edited by CABI Publishing. Published in 2005, this comprehensive hardback edition spans 400 pages and delves into the vital role that SMEs play in shaping consumer perceptions of travel destinations. By examining case studies of small hotels, guesthouses, cafes, and restaurants, this collection of international papers offers valuable insights into how service quality influences destination competitiveness. This book is essential for industry professionals, academics, and anyone interested in understanding the dynamics at the heart of tourism and hospitality. Discover how SMEs contribute to the success of destinations and the overall travel experience.

Book cover of: Tourism SMES, Service Quality and Destination Competitiveness

Tourism SMES, Service Quality and Des...

Normaali hinta €139,62
Myyntihinta €139,62 Normaali hinta €143,94