This is Not the Way

Discover the transformative insights of innovation with This is Not the Way by REID, set to be published in 2024 by Whitefox Publishing Ltd. This compelling hardback spans 352 pages, offering a unique blend of social science, storytelling, and popular culture. Drawing from the extensive experience of Andy and his team, who have tackled over 500 innovation challenges across 30+ countries for more than 100 brands, this book is designed to inspire action and creativity. With lessons honed from training over 10,000 individuals, This is Not the Way provides you with the tools to unlock your potential and drive meaningful change. Don't miss your chance to learn from the best—it's time to embark on your innovation journey!