Successful Product and Business Development, First Edition

Discover the intricacies of industrial commercial development with "Successful Product and Business Development, First Edition" by N. Giragosian. Published by Taylor & Francis Inc in 1978, this insightful book spans 320 pages of essential information for professionals in the field. Giragosian expertly explores how individuals in commercial development carry out crucial functions and delves into the organization and structure required for effective business practices.

As the industry evolves, this book outlines a significant shift among chemical companies from a product-centric perspective to a more comprehensive business-oriented approach. Ideal for those interested in business development, engineering, and industrial health and safety, it provides valuable insights that bridge the gap between technology and effective business strategy. Enhance your understanding of commercial development and improve your business acumen with this essential resource.