Strategic Marketing Planning and Control

Discover the essential guide to effective marketing with "Strategic Marketing Planning and Control" by Graeme Drummond. Published by Taylor & Francis Ltd in 2007, this meticulously crafted third edition spans 348 pages and offers valuable insights for marketers and managers alike.

This comprehensive book delves into crucial topics such as customer relationship management, business ethics, and market-led orientation. Drummond's exam-focused approach ensures that readers not only grasp the concepts but are also well-prepared for practical application in the real world. Whether you are an aspiring marketer or an experienced professional, this work is designed to enhance your decision-making skills and provide a solid foundation in strategic marketing planning and control. Don't miss out on this vital resource to excel in the competitive marketing landscape.