Strategic Marketing of Science, Technology, and Medical Journals

Discover the essential insights in "Strategic Marketing of Science, Technology, and Medical Journals," authored by Albert N. Greco and published by Springer International Publishing AG in 2023. This first edition, comprising 176 pages, delves into the economic and marketing strategies employed by the five leading STM (Science, Technology, and Medicine) commercial scholarly journal publishers since the year 2000. Greco’s comprehensive analysis provides valuable perspectives for professionals in the publishing industry, researchers, and academics looking to understand the evolving landscape of scientific communication. Enhance your knowledge of strategic marketing in the STM sector and stay ahead in this competitive field with this informative resource.