Strategic Marketing in Library and Information Science

Discover the essential insights of "Strategic Marketing in Library and Information Science," authored by a team of experts and published by Taylor & Francis Inc in 2003. This comprehensive hardback volume spans 266 pages and delves into the evolving role of marketing within library and information science (LIS). Through groundbreaking research and previously unpublished theoretical chapters, this book explores the challenges faced by LIS practitioners and institutions in their marketing efforts. Whether you are a librarian, a marketing professional, or a student in the field, this book serves as a vital resource in understanding the current limitations and opportunities for effective marketing strategies in the LIS domain. Equip yourself with knowledge that can transform the way libraries and information services connect with their communities and users.