Strategic Management

Discover the essential insights of strategic management with Strategic Management by Farhad Analoui. Published by Cengage Learning EMEA in 2003, this comprehensive paperback edition spans 512 pages, offering a thorough exploration of business strategy tailored to small and medium-sized enterprises (SMEs).

Did you know that in the UK, an astounding 99.8% of businesses employ fewer than 250 staff members? These SMEs not only constitute the majority of businesses but also play a significant role in the economy, contributing over half of the UK's turnover. This textbook delves deep into the intricacies of managing such enterprises, providing practical knowledge and tools essential for entrepreneurs and business professionals alike.

If you're looking to enhance your understanding of strategic planning and management techniques, Strategic Management is an invaluable resource for anyone interested in navigating the competitive landscape of the business world.