Strategic Communication

Discover the essential guide to effective communication with "Strategic Communication" (Second Edition) by James Mahoney, published by Oxford University Press Australia in 2016. This comprehensive 320-page book offers invaluable insights into the foundational principles of strategic communication planning. Mahoney expertly covers the professional practices required for researching, planning, writing, and implementing effective communication strategies.

This edition emphasizes the connection between strategic communication campaign planning and crucial business activities, addressing both short- and long-term organizational needs. Whether you're a communication professional or a manager seeking to enhance your strategic approach, this book is an indispensable resource. Dive into the world of strategic communication and equip yourself with the knowledge to navigate complex business challenges successfully.