Strategic Brand Licensing

Discover the transformative power of brand licensing with Strategic Brand Licensing by Maria Cristina Longo. Published by Taylor & Francis Ltd in 2024, this insightful hardback spans 154 pages and serves as an essential guide for businesses looking to maximize their brand's potential.

This comprehensive text outlines a strategic roadmap for companies aiming to leverage their brand value effectively, whether by expanding into new product categories or exploring different markets. Readers will gain valuable insights into the risks and rewards of partnerships, learn how to harness the power of digital platforms, and discover strategies to enhance their product portfolio through established brands.

Perfect for business professionals, marketers, and brand managers, Strategic Brand Licensing equips you with the knowledge to navigate the complexities of brand expansion and achieve sustainable growth.