#Share

Building Social Media Word of Mouth

Myyntihinta €37,99 Tavallinen hinta €49,39
1 varastossa

Nopea toimitus

218 psl.

2022 m.

Minkštas viršelis

Viivakoodi: 9781637424148
Kuvaus

Social word of mouth (sWOM) has incredible reach with the potential to influence over 4.6 billion active social media consumers. The purpose of this book is to examine the influence of sWOM and provide guidance on how to operationalise its growing power.