Book cover of: #Share. By: Natalie T. Wood
Book cover of: #Share. By: Natalie T. Wood
15 % alennus

#Share

How to Mobilize Social Word of Mouth (sWOM)

€33,99 €40,11
Mukaan Natalie T. Wood
Pristatymas gali užtrukti 2-3 sav.

Nopea toimitus

242 psl.

2017 m.

Minkštas viršelis

Viivakoodi: 9781631574412
Kuvaus

Examines the influence of social word of mouth (sWOM) and provides guidance on how to operationalize its growing power. The goal is to bring together industry best practices and academic research to help construct social media content that speaks with your brand voice, stimulates engagement, and inspires consumers to share.
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