Sexuality in Marketing and Consumption

Explore the intriguing intersection of sexuality and consumer behavior in Sexuality in Marketing and Consumption by Athanasia Daskalopoulou. Set to be released in 2024, this insightful hardback edition published by Taylor & Francis Ltd delves into the significant role that sexuality plays throughout the consumer life cycle and its impact on marketing strategies for products and services. With 236 pages of comprehensive analysis, this book offers valuable perspectives for marketers, scholars, and anyone interested in the dynamics of commerce and consumption. Don't miss out on this essential addition to your library that promises to enhance your understanding of modern marketing trends.