Service Science: Design For Scaling And Transformation

Explore the groundbreaking concepts in service design with "Service Science: Design For Scaling And Transformation" by Cheng Hsu. Published in 2009 by World Scientific Publishing Co Pte Ltd, this hardback edition spans 316 pages, delving deep into the evolving landscape of service industries.

This insightful book addresses critical questions that define the future of service, such as the overarching narrative of service, key research challenges, and the implications of a connected world. Hsu thoughtfully examines whether traditional design science suffices for service innovation and anticipates the next waves of the Web. Moreover, the work emphasizes the importance of universal value co-creation and the integration of cyberspace with physical environments.

Perfect for professionals and academics alike, "Service Science" is a must-read for anyone interested in multidisciplinary design optimization and the future of engineering services marketing. Don’t miss the opportunity to expand your knowledge and understanding of service transformation in a rapidly changing world.