Sensory Marketing

Discover the innovative approach to marketing in "Sensory Marketing" by Bertil Hultén, published by Taylor & Francis Ltd in 2015. This insightful hardback edition spans 404 pages and delves into how the senses can be effectively utilized in marketing strategies. Hultén masterfully combines traditional branding and communication techniques with modern consumer behavior insights, illustrating sensory marketing as a groundbreaking paradigm that enhances customer perception and engagement. Readers will gain a comprehensive understanding of how sensory experiences can shape consumer decisions and drive brand loyalty. Elevate your marketing knowledge and explore this essential read for anyone looking to stay ahead in the ever-evolving world of marketing.