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Routledge Companion to Coopetition Strategies

Wojciech Czakon

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Autorius Wojciech Czakon
Leidimo metai 2023 m.
Puslapių skč. 444 psl.
Viršelis Minkštas viršelis
ISBN 9781032476056

Routledge Companion to Coopetition Strategies

Discover the groundbreaking insights in the Routledge Companion to Coopetition Strategies by Wojciech Czakon, published in 2023 by Taylor & Francis Ltd. This comprehensive reference volume spans 444 pages, making it an essential addition to the library of anyone interested in the dynamics of co-opetition.

As the first of its kind, this book offers an extensive international survey of co-opetition research, meticulously organized thematically. It draws from the expertise of the world's most cited researchers in the field, providing a multifaceted perspective that encompasses various disciplines, including innovation, strategic management, and marketing.

Whether you are a scholar, practitioner, or student, this companion serves as a vital resource for understanding the complexities of co-opetition strategies and their impact on contemporary business practices. Dive into this essential text and enhance your knowledge today!

Book cover of: Routledge Companion to Coopetition Strategies. By: Wojciech Czakon

Routledge Companion to Coopetition St...

Normaali hinta €56,98
Myyntihinta €56,98 Normaali hinta €58,74