Retailer as a Brand

Discover the groundbreaking insights in Retailer as a Brand by Jö Redler, published by Springer in 2025. This compelling paperback spans 453 pages and delves into the essential principles and action areas of store brand management. Jö Redler expertly argues for the recognition of retail locations as powerful brands, providing a fresh perspective on how they can be effectively built and managed. With the inclusion of current examples, this book serves as a vital resource for retailers looking to enhance their brand identity and strengthen customer loyalty. Whether you are a retail professional or a marketing enthusiast, Retailer as a Brand is a must-read for understanding the dynamics of brand management in the retail sector.