Retail Marketing

Discover the essential guide to retail marketing with "Retail Marketing" by Ennis, published by McGraw-Hill Education - Europe in 2015. This comprehensive paperback spans 418 pages and is perfect for anyone eager to master the art of retailing. The book delves into the latest academic insights, emphasizing customer value, corporate social responsibility, and the profound impact of digital technology on the retail landscape.

Whether you are an undergraduate or postgraduate student, "Retail Marketing" equips you with the knowledge and strategies to navigate the challenges of 21st-century marketing. Engage with critical concepts that will not only enhance your understanding but also prepare you for success in the dynamic field of retail. Don't miss the opportunity to elevate your marketing skills with this indispensable resource.