Researching Marketing Decisions

The Indian Context

Išpardavimo kaina €161,00 Įprasta kaina €201,25
Pagal Ritu Mehta
Pristatymas gali užtrukti 2-3 sav.

NEMOKAMAS pristatymas

216 psl.

2019 m.

Kietas viršelis

Brūkšninis kodas: 9781138061927
Aprašymas

This book looks at customer value creation through marketing decisions and analyses the critical phases of theoretical and methodological advancements in solving certain problems and customer-centric issues that firms face.