Research in Consumer Behavior

Discover the dynamic world of consumer behavior with "Research in Consumer Behavior," authored by the esteemed Russell Belk. Published by Emerald Publishing Limited in 2012, this compelling volume spans 375 pages and dives deep into diverse topics surrounding the intricacies of consumer habits.

This collection of insightful papers examines a variety of themes, including the unique consumption experiences of immigrants, the intricacies of gift-giving, and the sharing economy. It also explores transgressive gender roles, the emotional attachments people form with possessions both in online games and real life, and the experiences of homeless consumers. Further discussions include the disposition of belongings, privacy concerns, metaphor analysis, sustainable consumption, and the dynamics of alcohol consumption.

Whether you're a scholar, marketer, or simply curious about consumer psychology, Russell Belk’s "Research in Consumer Behavior" offers a comprehensive look into what drives us as consumers. Don't miss this essential read for anyone interested in understanding the complex nature of consumption in contemporary society.