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Redefining Global Strategy

Pankaj Ghemawat

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Redefining Global Strategy

In "Redefining Global Strategy," Pankaj Ghemawat delves into the intricate nuances of international business. Published by Harvard Business Review Press in 2007, this compelling book spans 272 pages and addresses a critical question: Why do many global strategies falter even when backed by strong brands and significant resources? Ghemawat uncovers the pitfalls of a one-size-fits-all approach, revealing that the perceived similarities across markets can often be misleading. Instead, he emphasizes the importance of recognizing and adapting to cross-border differences that are more substantial than commonly believed. This insightful read is essential for business leaders and strategists eager to refine their global strategies and navigate the complex landscape of international economics effectively. Ideal for those in business and investing, this book offers valuable perspectives on strategic planning and business development in a global context.

Book cover of: Redefining Global Strategy. By: Pankaj Ghemawat

Redefining Global Strategy

Normaali hinta €30,31
Myyntihinta €30,31 Normaali hinta €31,25