Reconceptualizing English for International Business Contexts

Discover a transformative perspective on English in the global business arena with Reconceptualizing English for International Business Contexts by Elma Dedović-Atilla. Published in 2022 by Multilingual Matters, this insightful hardback spans 224 pages, offering a critical examination of current English as a Business Lingua Franca (BELF) practices through rigorous research conducted in Bosnia and Herzegovina.

Dedović-Atilla delves deep into the communication behaviors that either facilitate or obstruct success in the workplace. The book meticulously traces these behaviors back to existing curricula and teaching methodologies, providing valuable insights for educators and business professionals alike. Whether you are looking to enhance your language skills or improve your business communication strategies, this book is an essential resource for understanding the complexities of English in international business contexts.