Raising the Corporate Umbrella

Discover the essential guide to corporate communications with Raising the Corporate Umbrella by Philip J. Kitchen. Published by Palgrave Macmillan in 2001, this comprehensive softcover edition spans 410 pages and offers invaluable insights into effective communication strategies within organizations.

Through detailed case studies and examples from renowned companies such as The Body Shop, Texaco, Johnson & Johnson, BP Oil, and British Airways, Kitchen provides a robust framework for analyzing corporate communications. This book not only highlights the importance of strategic communication but also offers clear, practical guidelines for successful implementation.

Whether you're a business professional, a student of communications, or simply interested in enhancing your understanding of corporate strategy, Raising the Corporate Umbrella is a must-read that equips you with the tools needed to navigate the complexities of corporate communications.