Public Media Management for the Twenty-First Century

Explore the intricate world of media management with Public Media Management for the Twenty-First Century by Micha Gowacki. Published by Taylor & Francis Ltd in 2016, this insightful paperback spans 336 pages, providing a comprehensive analysis of the challenges confronting public service media in our rapidly evolving technological landscape.

Gowacki expertly connects various models, strategies, concepts, and managerial theories to contemporary practices in public media. This book is essential for anyone interested in understanding how audience behaviors are shifting and how media organizations can adapt to these changes effectively. Whether you're a student, a professional in the field, or simply a media enthusiast, this book offers valuable insights into the future of public media management.