Psychology of Survey Response

Discover the fascinating insights in Psychology of Survey Response by Roger Tourangeau, published by Cambridge University Press in 2000. With a comprehensive page count of 416 pages, this essential read delves into the psychological underpinnings of survey data. Tourangeau expertly combines classic and contemporary research from cognitive psychology, social psychology, and survey methodology to explore how survey responses are crafted. The book reveals how subtle aspects of survey design can significantly influence the answers collected, providing valuable knowledge for researchers and social scientists alike. Enhance your understanding of public opinion polls and social research with this authoritative resource that bridges the gap between psychology and methodology. Perfect for professionals and students in the fields of psychology, communication, and social sciences, this book is a must-have for anyone interested in the intricacies of survey research.