Project Marketing

Discover the essential strategies for successful project marketing in Project Marketing by Bernard Cova. Published by John Wiley & Sons Inc in 2002, this insightful book spans 240 pages and offers a comprehensive guide to developing effective marketing approaches tailored for projects across various industries, including aerospace, construction, engineering, transport, and energy.

With over 20 engaging case studies, Project Marketing equips readers with practical models and methods that can be applied in real-world scenarios. This book serves as an invaluable resource for MBA students and professionals seeking to enhance their understanding of project marketing principles. Whether you are a student or a seasoned marketer, Bernard Cova’s expertise will help you navigate the complexities of project marketing with confidence.