Price Management in Financial Services

Discover the essential strategies for effective pricing in the financial services sector with Price Management in Financial Services, published by Taylor & Francis Ltd in 2008. This comprehensive guide spans 480 pages and offers invaluable insights into modern value-based pricing techniques that can enhance both product design and pricing strategies.

Delve into a thorough overview of fundamental pricing techniques while exploring critical strategic pricing issues, including market segmentation, product bundling, multi-channel pricing, and non-linear pricing. Whether you're a seasoned professional or new to the field, this book equips you with the knowledge to navigate the complexities of pricing in today's competitive environment. Elevate your understanding of pricing management and make informed decisions that drive success in your financial services offerings.