Political Campaigning in Digital India

Explore the evolving landscape of political campaigning in India with Political Campaigning in Digital India by Anil M. Varughese. Published by Taylor & Francis Ltd in 2024, this insightful hardback spans 170 pages and serves as a comprehensive guide to the innovative technologies and strategies shaping modern electoral processes. Delve into the potential impacts of digital campaign strategies on electoral outcomes, making this book an essential read for anyone interested in political science and the future of democracy in India. Originally published as a special issue of South Asian History and Culture, this volume provides a valuable conceptual toolkit that will enhance your understanding of the intricate dynamics at play in contemporary political campaigns. Don’t miss the opportunity to gain a deeper insight into the digital transformation of political engagement in India.