Point of Sale

Discover the groundbreaking work of Daniel Herbert in Point of Sale, published by Rutgers University Press in 2019. This insightful paperback delves into the crucial role of media retail within popular culture, presenting a compelling collection of fifteen essays from esteemed media scholars. Each essay explores the transformative changes that digital advancements have brought to retail, while also tracing the historical significance that has established retail as a cornerstone of the culture industries. With 300 pages of thought-provoking analysis, Point of Sale invites readers to rethink the relationship between commerce and culture in our rapidly evolving digital landscape. Ideal for students, scholars, and anyone interested in the intersection of media and retail, this book is a must-have addition to your collection.