Platform Power and Policy in Transforming Television Markets

Discover the intricate dynamics of the television industry with Platform Power and Policy in Transforming Television Markets by Tom Evens. Published in 2018 by Springer International Publishing AG, this insightful hardback edition spans 304 pages and delves into the evolving landscape of media industry studies. Evens expertly combines perspectives from communication, political economy, and public policy to illuminate the profound changes occurring within the TV market. This book offers readers a comprehensive understanding of the economic, political, and consumer factors that are reshaping television today. Perfect for scholars and industry professionals alike, it is an essential addition for anyone looking to grasp the complexities of modern television markets.