Place Marketing and Temporality

Discover the intriguing insights of Place Marketing and Temporality by Gary Warnaby, published by Taylor & Francis Ltd in 2024. This compelling hardback edition spans 84 pages and delves into the complex relationship between a city's past and its future. Warnaby expertly analyzes how both tangible elements, such as the historic built environment, and intangible aspects, including routines and the unique character of its residents, are utilized to market cities effectively. The book thoughtfully explores the selective nature of memory, shedding light on the factors that influence what is preserved and what is overlooked. Ideal for urban planners, marketers, and anyone interested in the dynamics of place-making, this insightful work provides a fresh perspective on the role of history in shaping contemporary urban identities. Don't miss the opportunity to enrich your understanding of place marketing with this essential read.