Persuasion

Discover the art and science of persuasion with Persuasion by Daniel J. O'Keefe, published by SAGE Publications Inc. This comprehensive third edition, released in 2015, spans 408 pages and serves as an essential resource for students and professionals alike.

This engaging text delves into the most significant social-scientific theories and research surrounding persuasion. The updated edition features two new chapters focusing on social judgment theory and stage models, offering fresh insights into the dynamics of influence. It also revises key discussions on the theories of reasoned action and planned behavior, while introducing contemporary topics such as reactance and the effective use of narratives as powerful tools for persuasion.

Whether you're studying psychology or simply interested in understanding the mechanisms of persuasion, this book is an invaluable addition to your library.