People’s Car

Discover the fascinating journey of the iconic automobile in People’s Car by Bernhard Rieger, published by Harvard University Press in 2013. This compelling hardback spans 416 pages and delves into the transformation of a car initially commissioned by Hitler and designed by Ferdinand Porsche into a global phenomenon, rivaling the likes of Coca-Cola.

Rieger expertly explores how the Volkswagen Beetle captivated a diverse audience, from executives and engineers to advertisers, car collectors, suburbanites, hippies, and everyday drivers. Uncover the intricate social and cultural factors that contributed to the Beetle's success and its lasting impact on the automotive industry worldwide. This insightful read is a must-have for anyone interested in the intersection of history, design, and consumer culture.