Paid Attention

Discover the essential guide to mastering the competitive advertising landscape with Paid Attention by Faris Yakob. Published by Kogan Page Ltd in 2021, this 2nd revised edition spans 240 pages and offers invaluable insights into modern marketing strategies. Learn how to effectively navigate the cluttered attention marketplace and leverage innovative advertising ideas to captivate your audience. Whether you are a marketing professional or a business owner, this book is designed to inspire and equip you with the tools needed for successful commerce in today’s digital age. Don’t miss out on the opportunity to enhance your marketing approach with the expert knowledge shared in Paid Attention.