Organizing Marketing and Sales

Discover the insights of Organizing Marketing and Sales by Per Andersson, published by Emerald Publishing Limited in 2018. This comprehensive hardback edition spans 368 pages and delves into the complexities faced by multinational, multiproduct firms in today’s competitive landscape.

Through a series of detailed case studies, Andersson illustrates the various challenges that organizations encounter in their marketing and sales efforts. The book also integrates theoretical perspectives to provide a deeper understanding of contemporary issues in marketing and sales organization. Whether you are a marketing professional, a business student, or simply interested in industrial marketing, this book is an essential resource for navigating the intricacies of organizing marketing and sales effectively.

Enhance your knowledge and strategies with Organizing Marketing and Sales—a must-read for anyone looking to excel in the field.