On the Origin of Products

Discover the groundbreaking insights in On the Origin of Products by Arthur O Eger, published by Cambridge University Press in 2018. This compelling 322-page paperback delves into the evolutionary origins of new product types, offering a fresh perspective on product development. Eger expertly reviews relevant literature and presents case studies that contextualize his innovative theories. By applying these concepts, readers can anticipate the next evolutionary steps in product innovation, making this book an invaluable resource for professionals involved in new product development. Enhance your understanding of product evolution and equip yourself with practical tools to navigate the dynamic landscape of product creation. Whether you're a marketer, product manager, or entrepreneur, this book is essential for anyone looking to stay ahead in the competitive marketplace.