On the Marketisation and Marketing of Higher Education

Discover innovative approaches to marketing in the realm of higher education with On the Marketisation and Marketing of Higher Education by Anthony Lowrie. Published by Taylor & Francis Ltd in 2015, this insightful research-based book spans 240 pages and delves into advanced strategies for effectively promoting universities and colleges. Originally released as a special issue of the Journal of Marketing Management, this work challenges conventional thinking and offers fresh perspectives on the complexities of higher education marketing. Enhance your understanding of this critical field and explore the evolving landscape of educational marketing with this essential read.