New Directions in Critical Marketing Studies

Discover the comprehensive insights of New Directions in Critical Marketing Studies, a four-volume collection published by Sage Publications Ltd in 2013. Spanning an impressive 1656 pages, this essential work delves into significant emerging trends in critical marketing. It explores the intricate relationships between critical marketing and contemporary theories, including emotional, aesthetic, and sexual labor. Additionally, it addresses critical social marketing, macromarketing, and political economy. This collection is a must-have for scholars and practitioners alike, offering a deep understanding of the evolving landscape of marketing studies. Enhance your knowledge and stay ahead in the field with this pivotal resource.