Foundations of Marketing Thought

Discover the profound impact of the German Historical School on the evolution of marketing with Foundations of Marketing Thought by Taylor & Francis Ltd. Published in 2019, this insightful paperback delves into the contributions of institutional economists who laid the groundwork for marketing studies in America and Britain during the late 19th and early 20th centuries. Spanning 214 pages, this book draws from extensive archival materials to document the early intellectual genealogy of marketing science. It offers a compelling narrative that traces the development of marketing thought, making it an essential read for scholars, students, and professionals in the field. Enhance your understanding of marketing's rich history and its foundational theories by adding this valuable resource to your collection.