Network Is Your Customer

In "Network Is Your Customer," author David L. Rogers explores the transformative impact of digital media on customer engagement. Published by Yale University Press in 2012, this insightful book spans 336 pages and offers a fresh perspective on the evolving landscape of business networks. Rogers emphasizes that today's customers—whether they are shoppers, charitable donors, or election voters—are leveraging digital tools to connect, communicate, and contribute to organizations. This essential read equips business owners and company leaders with strategic insights to harness the power of customer networks, enabling them to unlock new opportunities and drive success. Discover how to adapt your business strategies in a world where the network is not just a resource but a vital customer base. Perfect for anyone looking to enhance their understanding of social networks and strategic planning in the digital age.