Neoliberal Self in Bollywood

Discover the intriguing exploration of identity in "Neoliberal Self in Bollywood" by SATHE, set to be published in 2025. This thought-provoking book delves into the complexities of the neoliberal self, revealing its unstable nature and the contradictions that challenge the mainstream narrative of progress in urban, liberal, millennial India. With 134 pages of insightful analysis and 15 black-and-white illustrations, SATHE invites readers to reconsider the cultural discourse surrounding Indian identity. This paperback edition is a must-read for anyone interested in the intersections of culture, economics, and identity in contemporary India. Don't miss the chance to engage with this compelling examination of Bollywood and its influence on societal perceptions. Order your copy today and deepen your understanding of this fascinating subject!